NoChains App
Category Mobile App
Year 2024
Role Full Product Build

NoChains

The digital speakeasy for real food. Underground restaurant discovery with zero chain restaurants. Ever.

"If you know, you know."

The Challenge

Every food app is polluted with chains. Discovery is dead.

Open Yelp. Open Google Maps. Open DoorDash. What do you see? The same Chipotle. The same Olive Garden. The same algorithm-boosted mediocrity drowning out the taco truck that's been perfecting carnitas for 30 years.

Star ratings are broken. A 4.2 means nothing when it's averaged across tourists who wanted faster service and regulars who know the secret menu. Social proof became social noise.

67%
of restaurant search results are chain restaurants
4.2
average rating tells you nothing meaningful
23
seconds before users give up searching
0
apps that filter chains automatically
The Philosophy

Anti-app. Anti-rating. Anti-everything that killed food discovery.

No Onboarding

Type any food word to enter. That's it.

No Ratings

Social proof, not star reviews. Real-time signals only.

No Chains

Automatically filtered. Zero tolerance. Ever.

No Noise

Speakeasy aesthetic. Dark. Minimal. Cryptic.

NoChains isn't an app. It's membership to the underground food network.

The Solution

A speakeasy in your pocket. Real-time signals. Zero friction.

We built NoChains as a React Native app with a speakeasy aesthetic - black velvet, old gold accents, cryptic hints. No bright colors. No cheerful icons. This isn't Yelp with a filter.

The experience starts with The Door - a black screen with a gold keyhole. Type any food word to enter. Get it wrong (type a chain name), and you're denied. Get it right, and the door opens.

The Door

Black screen. Gold keyhole. Type any food word to enter. Chains get denied with a shake.

The Back Room

Dark-themed map with gold particles. Particle size = trending velocity. Glow = very hot.

The Ticker

Live signal stream. Cryptic hints: "tacos. 3 blocks. happening now." Real-time social proof.

The Oracle

Natural language search. "exhausted" → comfort food. "fuck it" → indulgent. AI understands mood.

Discovery Reveal

Full-screen spotlight. Layered reveal: social proof → insider tips → actions. Haptic feedback.

Chain Detection

Comprehensive keyword matching + Google Places API verification. Zero chains slip through.

Tech Stack
React Native Expo SDK 54 TypeScript Supabase OpenAI API Google Places API Reanimated 3 Expo Haptics
The Results

From concept to TestFlight in 6 weeks. The underground is growing.

100%
Chain-Free Results
6
Weeks to MVP
5
Core Experiences Built
0
Onboarding Steps
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